I saw this attention-grabbing ad on the newspaper yesterday so I visited their site to find out more about them. Apparently, 52 Degrees is a local concept store created in collaboration with AL-WATAN Media Group located in Al Tilal Complex and it should be opening October 2010. The concept of the store (or from what I understood) is to nurture top-notch Kuwaiti talents, and have a place where you can taste art, fashion and food all at once under one roof. That should be something to look forward to.

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Hmm.. I'm not quite sure.. probably it's a way to get people's attentions on press ads? Or maybe that they'll help nurture your label and who knows, maybe one days you'll be able to show your brand on the runways in NYC? could be...