Laid-back Luxury

When I first got to know French brand Zadig & Voltaire years ago, I thought it was just another high-street store selling casual street wear.  But after a closer inspection, I become conscious of the fact that the material used for Z&A’s clothes and accessories were definitely not the high-street quality. Z&A uses luxurious materials like cashmere and fine cotton to give that “affordable luxury” feel to its collection, plus you will feel that the brands gives 100% attention to the detail of tailoring. Mind you, the price tag of some items are far from “affordable” and are in fact quite pricey, but some are also worth the price because you’d be investing in some really cool basics. And the good news is that now most items in-store are up to 50% off. (Yay!)

I have gone through their S/S 2010 look book and picked some of my favorite looks. You’ll notice that the colors used are muted, smoky, with a hint of green. As for the overall concept of the designs, think rock'n'roll meets bohemian meets luxury with a laid-back attitude.

Zadig & Voltaire is located in the Avenues Phase II next to ShoeBox NY.