I saw this attention-grabbing ad on the newspaper yesterday so I visited their site to find out more about them. Apparently, 52 Degrees is a local concept store created in collaboration with AL-WATAN Media Group located in Al Tilal Complex and it should be opening October 2010. The concept of the store (or from what I understood) is to nurture top-notch Kuwaiti talents, and have a place where you can taste art, fashion and food all at once under one roof. That should be something to look forward to.
For all you guys who love Polo & Tommy, you’ll be thrilled to know that British Brand Hackett is now open in Kuwait at The Avenues (Phase II). The home of authentic British Menswear and style, Hackett , has a worldwide reputation for producing high quality, unique and distinctive, menswear and kid’s clothing. Hackett’s clothes offer a selection of formal wear including dinner jackets, business clothing such as ties, suits, shirts and trousers, smart casual, rugby shirts, designer polo shirts to accessories including belts, scarves, wallets, and travel bags. And here's an interesting fact, Hackett is the Official Clothing Partner of the Aston Martin Racing . So you will also find Limited edition 'Aston Martin Racing by Hackett' products available in store. These Aston Martin Racing products make ideal gifts for Formula 1 racing fan, or an Aston Martin owner.
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Hmm.. I'm not quite sure.. probably it's a way to get people's attentions on press ads? Or maybe that they'll help nurture your label and who knows, maybe one days you'll be able to show your brand on the runways in NYC? could be...