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Not for Girls?!


I spotted this chocolate bar by Nestlé at Sultan Center the other day called Yorkie with an interesting tagline that says "Not for girls".  So I had to research to find out why it's not meant for girls, and according to Wikipedia, Yorkie was launched in 1976 to take on female-targeted brands such as Cadbury’s Dairy Milk and provide a chunkier alternative to the slimmed-down Dairy Milk bars.  And in case you're wondering, they do make a special girly version that is wrapped in pink.  
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Comments

Anonymous said…
interesting.. certainly a dynamic marketing strategy!
27 June, 2010
Alya said…
It also has an insane percentage of fat per bar. I tried it once in London, but it wasn't delicious.

I'd go for Snickers, Twix or even Cadbury anytime :)
29 June, 2010
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