Mulberry's NY Fashion Week Party

The rooftop of Soho House was transformed into a Mulberry garden on September 14th 2010, for Mulberry's S/S11 New York Fashion Week party. Mulberry is in love with all things mystical and floral this season, inspired by the enigmatic Secret Garden in the book by Frances Hodgson Burnett. To recreate the brand's floral fantapsy theme, giant pink roses adorned the rooftop, and giant lily pads floated in the swimming pool to create Mulberry's very own high-fashion pond!

Guests were served cute mini burgers, fish and chips and vegetable quiches, followed by chocolate and Guinness cupcakes served by a fantastic team of ‘gardener’ waiters to fit with the spring garden theme. Guests including Gemma Arterton, Alexa Chung, Kelly Osbourne, Olivia Palermo, Jade Jagger, Dree Hemingway, Selita Ebanks, Bryan Boy, Xavier Samuel and David Byrne danced around to music from DJ Dan Williams, before a live acoustic set from the ever-ethereal Florence Welch – the finishing touch to what was a very Mulberry contrast: a countryside garden party way above the urban hub of New York City.

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