Exclusive: Reed Krakoff Launches Today on Net-a-Porter

NET-A-PORTER.COM is delighted to introduce the Reed Krakoff Collection for fall 2010 today. After more than 20 years in the fashion industry, Reed Krakoff has created his own comprehensive line of beautifully made ready-to-wear, handbags, shoes, sunglasses and jewelry.

The collection articulates the notion of American sportswear with a practical utility and modern take on craftsmanship that redefines luxury. It reflects an inspired juxtaposition of contrasting elements—subtle and confident, industrial and poetic, tailored and fluid—expressing a strong and sensual femininity. Outerwear, especially the iconic military coat, sleek leather skirts and messenger bags in a rich mix of materials are slated to become your new uniform.

“I’m designing for an intelligent, confident woman who has her own sense of understated style and an appreciation for the way everything looks, feels and performs," says Krakoff. “She has a timeless look, preferring pieces that subtly underscore her individual strength and character.”

Holli Rogers, NET-A-PORTER’s Buying Director says: “Reed Krakoff’s collection of military meets minimalism proves his ability to simplify the trends and identify a perfect look. His way of contrasting feminine silhouettes with menswear-inspired tailoring exudes a fluid, subtle richness.”

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