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Always MUSE-ing

Aaaah... I love it when Al Othman's new season collections start rolling in, and the store gets a face lift with it's creative installation, and most of all, when the door bell rings, and the post man delivers my MUSE! Let's start with the in-store installation, I loved it more than last season's! It had all the right ingredients of an attention grabbing in-store display.  A little bit of fashion, a little bit of art, a little bit of design, and a whole lot of creativity. The concept behind it is to showcase different fashion designer studios and workshops. I personally felt like being at the set of Project Runway. Well done Project Al Othman! Can't wait to see next season's installation. 


Loved these sketches... I wish Al Othman made tissue paper out of them to wrap our purchases with.

And did you get your copy of MUSE? While skimming through the lookbook, I was excited to see some of my favorite designers will be stocked soon at Al Othman this season. such as Preen and Jonathan Saunders.  Also it seems that they will be launching an iPad app sometime soon this month and a Bridal Boutique at Mariam Complex. That should be something exciting to look forward to as well. Now, If you'll excuse me, gotta study my MUSE and take my picks for the new season. 




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Comments

Amani said…
lucky you all kuwaiti fashionistas to have these kind of truly fashionable boutiques around >>>> knocking on wood :)
23 August, 2011
shu84 said…
nice book:)interesting

http://shu84.blogspot.com/
23 August, 2011
Confashion said…
miya
hahaha thanks! Yes I'm loving the fact that this year we have more variety of brands and multi-brand boutiques than ever! ;)
23 August, 2011
Zahra Lyla said…
Ooh how can I get my hands on a copy of Muse?
31 August, 2011
Confashion said…
Zahra Lyla
I think you can find an online version of the lookbook on www.alothman-fashion.com :)
04 September, 2011
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