When it comes to t-shirts with a twist, local brand CASHART is the one to know. CASHART differentiates itself from other brands by applying a unique concept: Intricate, colorful illustrations taken from currencies are imprinted onto each garment in honor of the beauty and creativity of “cash’s art”. In a couple of years, designer Alia Al-Naqeeb’s casual cool yet very affordable spin on the wardrobe classic has attracted a big fan base in this region.
CASHART founder and Kuwaiti designer Alia Al-Naqeeb received her bachelors degree in Graphic Design from AIU London. Alia has always been inspired by fashion, and launched CASHART as a result of her love for graphic design and fashion design.
You can shop for CASHART online through their “etsy” boutique here. And take a look at their "Behind the Scenes" Video of CASHART Photoshoot 2010 here.
Comments
i really admire kuwaiti entrepreneurs who are doing their own thing and are not following the norm.
Betsy Balachandran
Career Services, AIU
bbalachandran@aiuonline.edu