In the News: Matches Announces New Aligned Brand Identity Matchesfashion.com

I just got this through my e-mail, Matches announced that all platforms of the business, including the 10 London stores and International website, will be known as MATCHESFASHION.COM to unify the brand. Tom and Ruth Chapman, joint CEOs of MATCHESFASHION.COM commented;

‘We are now a global omni-channel retailer and in order to deliver the best luxury fashion experience possible we are aligning all of our platforms under one brand name, MATCHESFASHION.COM. We believe this creates a seamless experience at every touch point for our clients worldwide.'

10 London stores?! Wow! I thought they only had one, which I previously posted about here. I always wonder if re-branding exercises are really as effective as consultants claim to be. In this example, I don't see the harm of having a new brad identity, I suppose the company is doing well after all. But in other cases of companies on the verge of going bankrupt, I just feel that re-branding would be pointless.

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Miu Miu Pays Tribute to the Middle East

Everyone who knows me, knows that I have a soft spot for bag charms. They're fun, cute, and add a dose of irresistible character to your plain handbag. So when I got the news about Miu Miu paying tribute to the Middle Eastern culture by presenting an exclusive playful yet multifunctional accessories in luxurious precious skin, I got excited intrigued. The round-shaped charms has the Arabic alphabet, each piece presenting a letter design with metallic hues and vibrant colors. They're cute, nothing groundbreaking. I'm not sure if these bags charms would step up my bag charms game, but I guess it depends on their price tag and how "exclusively" exclusive they are. Maybe they'll grow on me? I don't know... What do you think? The charms should be available exclusively in Miu Miu Boutiques throughout our region.

Marie Claire Kuwait

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Several months ago I posted about Alia Designs , a Kuwaiti talented designer of traditional clothes and dresses. Back then, I liked one of the items featured on her website. This time I'm going ga-ga over her latest Ramadan collection of Kaftans and darraa'at! Especially the one shown here on the first picture. Looks very young, comfortable, and oh-so-perfect for after futoor! For inquiries please visit the website or call (+965) 642-7400.

Confashions From Kuwait

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