Creative Corporates

I'm loving what i'm seeing lately. Companies and retailers in Kuwait are thinking outside the box and moving away from the "scratch & win" strategy and coming up with innovative marketing stratigies by involving the community and consumers through culutral and artistic competitions and challanges. Examples:

TopShop is offering a competition where clients can design a mural that will be displayed in TopShop stores throughout the Middle East. 1 winner to be chosen by the TopShop UK Team and he/she will receive vouchers worth KD 500 and will get to travel to all flagship stores in this region to implement their winning design. Click here.
IKEA is giving the opportunity to talented Kuwaiti interior designers to display their work and creations at IKEA showroom during their Kuwaiti Talent Week from 16th to 23rd April.
Al Othman Boutique is giving their readers and clients the chance to ask their favorite designers any question they wish to inquire in their "Chit Chat" online segment.
And remember my post about Al Ahli Bank of Kuwait offering a client and a friend the chance to attend Vivienne Westwood's London Fashion Week show. The lucky winner got to stay at Claridges Hotel, a five star, deluxe, luxury hotel located in Mayfair.

Way to go! And hope to see more companies and retailers in Kuwait and the region following this trend.

Comments

Unknown said…

I was wondering if you knew of any events that were taking place for Kuwait Talent Week? and where they would be located, or who I could contact? Thank you.

08 April, 2009

Confashion said…

Sarah
The only place that I know of currently is IKEA. You can contact them by Phone (+965) 1840408 or by e-mail to info@ikea.com.kw.

08 April, 2009

Miu Miu Pays Tribute to the Middle East

Everyone who knows me, knows that I have a soft spot for bag charms. They're fun, cute, and add a dose of irresistible character to your plain handbag. So when I got the news about Miu Miu paying tribute to the Middle Eastern culture by presenting an exclusive playful yet multifunctional accessories in luxurious precious skin, I got excited intrigued. The round-shaped charms has the Arabic alphabet, each piece presenting a letter design with metallic hues and vibrant colors. They're cute, nothing groundbreaking. I'm not sure if these bags charms would step up my bag charms game, but I guess it depends on their price tag and how "exclusively" exclusive they are. Maybe they'll grow on me? I don't know... What do you think? The charms should be available exclusively in Miu Miu Boutiques throughout our region.

Marie Claire Kuwait

Did you know that Marie Claire, an international women's magazine, has been launched in Kuwait and their second issue is already in newsstands? Winner of the Best Women's Magazine and Magazine of the Year award for 2005, the magazine reportedly has over 14 million readers worldwide with 26 editions in 13 languages across the world. Marie Clair - Kuwait is in Arabic of course. The magazine offers an editorial mix of journalism with glamour, fashion and beauty coverage, and feature stories of lifestyle and serious women related issues. All by an Arabic editorial team. Have you read it? If yes, what do you think of it?

Sephora Opening Soon At The Avenues II

Beauty Junkies rejoice! The famous retailer of perfumes and cosmetics and the leading beauty chain in Europe and US, Sephora , will be opening soon at The Avenues Phase II. Personally, I like Sephora not only because of its tempting cosmetic selection, but mainly because I don't feel pressured by sales associates to buy stuff that I don't really need. I can actually touch and try the products without having the sales associate stalking me around and giving me some unnecessary comments about my skin/make-up. I think Sephora will make it big here if it sells its high-end cosmetics which are unavailable at other beauty stores/pharmacies in Kuwait. Does anyone have any product recommendations or favorites?

Confashions From Kuwait

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