Creative Corporates

I'm loving what i'm seeing lately. Companies and retailers in Kuwait are thinking outside the box and moving away from the "scratch & win" strategy and coming up with innovative marketing stratigies by involving the community and consumers through culutral and artistic competitions and challanges. Examples:

TopShop is offering a competition where clients can design a mural that will be displayed in TopShop stores throughout the Middle East. 1 winner to be chosen by the TopShop UK Team and he/she will receive vouchers worth KD 500 and will get to travel to all flagship stores in this region to implement their winning design. Click here.
IKEA is giving the opportunity to talented Kuwaiti interior designers to display their work and creations at IKEA showroom during their Kuwaiti Talent Week from 16th to 23rd April.
Al Othman Boutique is giving their readers and clients the chance to ask their favorite designers any question they wish to inquire in their "Chit Chat" online segment.
And remember my post about Al Ahli Bank of Kuwait offering a client and a friend the chance to attend Vivienne Westwood's London Fashion Week show. The lucky winner got to stay at Claridges Hotel, a five star, deluxe, luxury hotel located in Mayfair.

Way to go! And hope to see more companies and retailers in Kuwait and the region following this trend.

Comments

Unknown said…

I was wondering if you knew of any events that were taking place for Kuwait Talent Week? and where they would be located, or who I could contact? Thank you.

08 April, 2009

Confashion said…

Sarah
The only place that I know of currently is IKEA. You can contact them by Phone (+965) 1840408 or by e-mail to info@ikea.com.kw.

08 April, 2009

Hackett Now Open in Kuwait

For all you guys who love Polo & Tommy, you’ll be thrilled to know that British Brand Hackett is now open in Kuwait at The Avenues (Phase II). The home of authentic British Menswear and style, Hackett , has a worldwide reputation for producing high quality, unique and distinctive, menswear and kid’s clothing. Hackett’s clothes offer a selection of formal wear including dinner jackets, business clothing such as ties, suits, shirts and trousers, smart casual, rugby shirts, designer polo shirts to accessories including belts, scarves, wallets, and travel bags. And here's an interesting fact, Hackett is the Official Clothing Partner of the Aston Martin Racing . So you will also find Limited edition 'Aston Martin Racing by Hackett' products available in store. These Aston Martin Racing products make ideal gifts for Formula 1 racing fan, or an Aston Martin owner.

Saks In Bahrain

I went to Saks Fifth Avenue store in Bahrain. The two-level store is located in City Centre Mall and has a collection of American and international clothes designers for Men and Women as well as jewelry, accessories, handbags, fragrances, cosmetics, intimate apparel, bridal, and children's apparel. However, I was slightly disappointed by the small selection, maybe because all items were on sale? Or the number and variety of brands were limited? Anyhow, my favourite section at Saks - Bahrain was Saks's world-famous 10022-SHOE salon (shown in the photo below). It had the same look & feel of the NY's shoe salon but of course not the same space. The Shoe Salon had really nice selection and they were all on sale! I have been told by Saks Sales Assistant that they will be hosting numerous special events throughout the year such as fashion shows and personal appearances by designers. Now that's something I'd be interested in! In addition, they currently offer in-st

Event: Villa Moda Movenpick Luxury Sale

The Villa Moda Movenpick Luxury Sale is an event all savvy shoppers and bargain hunters look forward to as it's a chance to get the best deals from the most wanted designer labels. The sale will showcase clothes and accessories from Spring/Summer 2008 collection and some going back to Fall 2007 collection (and even older). Believe me when I tell you there are some real bargains as all items will discounted with a whopping 60% or more. The event will start tomorrow Saturday and will be open to the public 10 AM to 10 PM. And all throughout Ramadan from 10 AM until 2 PM and from 7:30 PM until 12:30 AM. The women’s section will be in a tent just outside the Mövenpick. As for men’s, it will be in the Villa Moda Shuwaikh warehouse just behind the building. Signs are displayed for directions. You better be quick and go and grab all you want in the very first days before the good stuff/sizes are gone.

Confashions From Kuwait

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