There are so many GCC designers and fashion entrepreneurs doing us proud by launching their dreams. And I always extremely proud showcasing them on my blog. Abeer Al Suwaidi is no exception. The Emirati designer who was brought up in the capital of U.A.E., Abu Dhabi, majored in Communication Technology but always wanted to do something to make her feel close to her roots and so Abeer started designing Abayas as a hobby. Over the years this hobby grew and the culture of abayas shifted from just being a tradition to a fashion statement and started showcasing the charisma and confidence of today’s women.
Believing in her motto of “aiming above the mark to hit the mark”, Abeer Al Suwaidi has created her own place in the industry: Ush Boutique. With it's captivating interior design, Ush Boutique is a showcase of over 30 renowned designers of abayas, caftans, evening dresses, and accessories. Ush's style focuses on traditional pieces with a modern twist. "We are the only boutique in the UAE that has that many abaya designers in one boutique. Our designers are not only from the UAE, but from various countries of the GCC." Expressed Abeer.
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