Skip to main content

Introducing Ush

There are so many GCC designers and fashion entrepreneurs doing us proud by launching  their dreams. And  I always extremely proud showcasing them on my blog. Abeer Al Suwaidi is no exception.  The Emirati designer who was brought up in the capital of U.A.E., Abu Dhabi, majored in Communication Technology but always wanted to do something to make her feel close to her roots and so Abeer started designing Abayas as a hobby. Over the years this hobby grew and  the culture of abayas shifted from just being a tradition to a fashion statement  and started showcasing the charisma and confidence of today’s women. 

Believing in her motto of “aiming above the mark to hit the mark”, Abeer Al Suwaidi has created her own place in the industry: Ush Boutique. With it's captivating interior design, Ush Boutique is a showcase of over 30 renowned  designers of abayas, caftans, evening dresses, and accessories. Ush's style focuses on traditional pieces with a modern twist. "We are the only boutique in the UAE that has that many abaya designers in one boutique. Our designers are not only from the UAE, but from various countries of the GCC." Expressed Abeer.

People today recognize her as an independent woman who has always been brave in whatever she has done and is today a mentor to a lot of young girls.

Ush Boutique is located in Jumaira Dubai, near al wasel road and opposite to Emirates NBD Bank.



Labels:

Comments

Post a Comment

Popular posts from this blog

Miu Miu Pays Tribute to the Middle East

Everyone who knows me, knows that I have a soft spot for bag charms. They're fun, cute, and add a dose of irresistible character to your plain handbag. So when I got the news about Miu Miu paying tribute to the Middle Eastern culture by presenting an exclusive playful yet multifunctional accessories in luxurious precious skin, I got excited intrigued. The round-shaped charms has the Arabic alphabet, each piece presenting a letter design with metallic hues and vibrant colors. They're cute, nothing groundbreaking. I'm not sure if these bags charms would step up my bag charms game, but I guess it depends on their price tag and how "exclusively" exclusive they are. Maybe they'll grow on me? I don't know... What do you think? The charms should be available exclusively in  Miu Miu   Boutiques throughout our region.
1 comment
Read more

Magical Mode

As anyone who regularly reads Confashions may know, there are some designers I’ve been obsessed with for quite some time: one is the genius Erdem , the other is Nicholas Kirkwood , and Pierre Hardy . And because their designs are somehow easily accessible online and offline, I had the pleasure of featuring some of their creations and showing them the love they deserve. That said, there is one designer I’ve been particularly smitten with for quite some time. He has always been on the top of my favorite designers list ever since I was introduced to his designs by my fabulous fellow fashionisto Adnan Z Manjal   a couple of years back : Saudi designer Mohammed Ashi . I always wished I featured him more. I couldn’t because his pieces are very exclusive and as far as I know not stocked anywhere here. This clearly isn't just another post on my obvious love for Mohammed Ashi’s designs or the quality of his clothes as I have done that previously. Ashi simply deserves his very own epic p...
22 comments
Read more

To New Beginnings...

"What did this Corona crisis teach you?" my friend asked. My first thought was thing crisis has opened my eyes on the simple pleasures of life. My priorities have changed. And I feel every day is a new beginning. First of all, it made me realize how much I miss blogging. How simple and mentally satisfying it was to jolt down my thoughts on a field that I was very passionate about. I have to admit that I'm not as passionate now. Don't get me wrong, I still like fashion, but it's now on the bottom of my priorities list. I would like to blog about other things too that I feel much related to. I recently discovered that I do enjoy cooking. For the longest time, cooking to me was a nightmare.  This corona crisis has taught us that we can look forward to a new day with new possibilities to contribute or to help another, or to simply approach things differently, and most importantly to make the most of each day we have and share that goodness with others.
Post a Comment
Read more