After successfully launching in Qatar, Saudi Arabia, and Kuwait at Designer's Lounge, Qatar-based fashion brand Toujouri, expands into the iconic London fashion emporium Harrods, and the UAE’s uber-trendy fashion retailer Sauce this autumn 2010 season.
Launched in 2008, the brainchild of creative director Lama El Moatessem, Toujouri combines traditional techniques with modern silhouettes. It translates to treasure chest in Arabic, and it reflects the precious jewel-like nature of the designs, with their rich colours, intricate hand embroidery embellishment, and ethereal fabrics and exclusively designed printed textiles.
A graduate of the famous London College of Fashion & Central St. Martins School of Fashion, and after several years at the houses of Chloe and Matthew Williamson, Ms. El Moatassem founded the brand with the aim of creating luxurious garments using the most lavish fabrics, and an astute attention to detail.
And that's not all, fashion's most loved architect Peter Marino has actually designed the flagship Toujouri boutique (WOW!) set to open in the Pearl in Qatar in autumn 2010.
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