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Webby Wednesday: SketchBookMagazine.com


Sketchbook is a quarterly print and online magazine that showcases established and emerging creative talents in fashion, design and culture. Currently one of the first and only magazines dedicated to illustrations, specifically in the fashion industry, the magazine promotes a more behind-the-scenes take on the fashion and design industry as a whole.  Sketchbook's debut issue came as the first to explore the cultural phenomenon of blogging from its roots to its major players.

Founded in the heart of Notting Hill, 23-year-old Bahraini born Wafa Alobaidat aimed to create an independent publication that was creative, playful and did not take itself too seriously. Experiencing fashion and art in her 5 years of living in London and through her blog Fashion Ambitions, the magazine-aholic dreamed of buying a publication from the shelves rich with illustrations, drawings and images that celebrated young individuals’ talents; these talents who were at the forefront of their careers, experimenting with creative ideas in their labs and studios.

When Wafa couldn’t find what she was looking for, she created it herself, putting together a team of 150+ individuals who contributed and got involved with the first issue, an homage to Style Bubble, her fashion icon and all her favorite fashion bloggers.

Sketchbook Magazine can be purchased and previewed online here.
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Comments

Anonymous said…
Confashions I love your blog and read it rigorously.
This must be my first comment, but I just had to say it.
I knew Wafa personally and...

She is horrible to work with and I wouldn't consider her as a untrustworthy person.

much love
08 April, 2010
Wafa Alobaidat said…
Yehoo!! I'm on Confashions!!
Thank you for taking the time to do a blog post on my work.

I don't know if one of my girls, Cleide got in touch with you regarding an interview for the Dia Magazine. If you can't get through to her email me at sketchbookmagazine@live.com or editor@dia-boutique.com!

Thanks again, its always great to get recognition in the Middle East for what I do.

Feel free to flick through all the issues of Sketchbook here !
http://issuu.com/sketchbookmagazine
08 April, 2010
Confashion said…
Anonymous
Welcome to my blog and Thanks for commenting and I hope you'll always enjoy reading my blog ;)

I don't know Wafa personally, I'm only here to appreciate her work, and from what I have seen so far, it's just amazing to see such work being done from someone from our GCC region.

Wafa
Congratulations on sketchbook and all the amazing work you have done. I really wish you the best of luck. :)
08 April, 2010
Hind A. said…
Thanks for posting this article ! I first read about Sketchbook magazine on perezhilton.com - its a fun and original publication and something that all of us in the region should be proud to support !!!
08 April, 2010
Confashion said…
Hind
I couldn't agree more :) I wish i posted about it earlier though
08 April, 2010
Anonymous said…
Hello Confashions,

I have been a loyal spectator to Sketchbook's blogs/spreads for the last year. I have thoroughly enjoyed Wafa's perspective on fashion and on the arts community. I appreciate and admire her efforts in embracing new ideas and designers by providing a platform for new talent. She is a great example to all young individuals who want to follow their passion.

Wafa, you are truly a great inspiration.
09 April, 2010
Saja said…
Sketchbook Magazine is awesome! I have been a loyal fan since day 1, when it was only a concept. I am extremely proud of the Editor's accomplishments, wafa you know your great!
I'd just like to add that I do know wafa personally and have been working with her a while now, and she is a wonderful person and excellent co-worker.
And I must add how rude it is to say such things about a person on such a great post.
09 April, 2010
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