Skip to main content

Webby Wednesday: SketchBookMagazine.com


Sketchbook is a quarterly print and online magazine that showcases established and emerging creative talents in fashion, design and culture. Currently one of the first and only magazines dedicated to illustrations, specifically in the fashion industry, the magazine promotes a more behind-the-scenes take on the fashion and design industry as a whole.  Sketchbook's debut issue came as the first to explore the cultural phenomenon of blogging from its roots to its major players.

Founded in the heart of Notting Hill, 23-year-old Bahraini born Wafa Alobaidat aimed to create an independent publication that was creative, playful and did not take itself too seriously. Experiencing fashion and art in her 5 years of living in London and through her blog Fashion Ambitions, the magazine-aholic dreamed of buying a publication from the shelves rich with illustrations, drawings and images that celebrated young individuals’ talents; these talents who were at the forefront of their careers, experimenting with creative ideas in their labs and studios.

When Wafa couldn’t find what she was looking for, she created it herself, putting together a team of 150+ individuals who contributed and got involved with the first issue, an homage to Style Bubble, her fashion icon and all her favorite fashion bloggers.

Sketchbook Magazine can be purchased and previewed online here.
Labels:

Comments

Anonymous said…
Confashions I love your blog and read it rigorously.
This must be my first comment, but I just had to say it.
I knew Wafa personally and...

She is horrible to work with and I wouldn't consider her as a untrustworthy person.

much love
08 April, 2010
Wafa Alobaidat said…
Yehoo!! I'm on Confashions!!
Thank you for taking the time to do a blog post on my work.

I don't know if one of my girls, Cleide got in touch with you regarding an interview for the Dia Magazine. If you can't get through to her email me at sketchbookmagazine@live.com or editor@dia-boutique.com!

Thanks again, its always great to get recognition in the Middle East for what I do.

Feel free to flick through all the issues of Sketchbook here !
http://issuu.com/sketchbookmagazine
08 April, 2010
Confashion said…
Anonymous
Welcome to my blog and Thanks for commenting and I hope you'll always enjoy reading my blog ;)

I don't know Wafa personally, I'm only here to appreciate her work, and from what I have seen so far, it's just amazing to see such work being done from someone from our GCC region.

Wafa
Congratulations on sketchbook and all the amazing work you have done. I really wish you the best of luck. :)
08 April, 2010
Hind A. said…
Thanks for posting this article ! I first read about Sketchbook magazine on perezhilton.com - its a fun and original publication and something that all of us in the region should be proud to support !!!
08 April, 2010
Confashion said…
Hind
I couldn't agree more :) I wish i posted about it earlier though
08 April, 2010
Anonymous said…
Hello Confashions,

I have been a loyal spectator to Sketchbook's blogs/spreads for the last year. I have thoroughly enjoyed Wafa's perspective on fashion and on the arts community. I appreciate and admire her efforts in embracing new ideas and designers by providing a platform for new talent. She is a great example to all young individuals who want to follow their passion.

Wafa, you are truly a great inspiration.
09 April, 2010
Saja said…
Sketchbook Magazine is awesome! I have been a loyal fan since day 1, when it was only a concept. I am extremely proud of the Editor's accomplishments, wafa you know your great!
I'd just like to add that I do know wafa personally and have been working with her a while now, and she is a wonderful person and excellent co-worker.
And I must add how rude it is to say such things about a person on such a great post.
09 April, 2010
Post a Comment

Popular posts from this blog

Hackett Now Open in Kuwait

For all you guys who love Polo & Tommy, you’ll be thrilled to know that British Brand Hackett is now open in Kuwait at The Avenues (Phase II). The home of authentic British Menswear and style, Hackett , has a worldwide reputation for producing high quality, unique and distinctive, menswear and kid’s clothing. Hackett’s clothes offer a selection of formal wear including dinner jackets, business clothing such as ties, suits, shirts and trousers, smart casual, rugby shirts, designer polo shirts to accessories including belts, scarves, wallets, and travel bags. And here's an interesting fact, Hackett is the Official Clothing Partner of the Aston Martin Racing . So you will also find Limited edition 'Aston Martin Racing by Hackett' products available in store. These Aston Martin Racing products make ideal gifts for Formula 1 racing fan, or an Aston Martin owner.
13 comments
Read more

Saks In Bahrain

I went to Saks Fifth Avenue store in Bahrain. The two-level store is located in City Centre Mall and has a collection of American and international clothes designers for Men and Women as well as jewelry, accessories, handbags, fragrances, cosmetics, intimate apparel, bridal, and children's apparel. However, I was slightly disappointed by the small selection, maybe because all items were on sale? Or the number and variety of brands were limited? Anyhow, my favourite section at Saks - Bahrain was Saks's world-famous 10022-SHOE salon (shown in the photo below). It had the same look & feel of the NY's shoe salon but of course not the same space. The Shoe Salon had really nice selection and they were all on sale! I have been told by Saks Sales Assistant that they will be hosting numerous special events throughout the year such as fashion shows and personal appearances by designers. Now that's something I'd be interested in! In addition, they currently offer in-st
22 comments
Read more

Event: Villa Moda Movenpick Luxury Sale

The Villa Moda Movenpick Luxury Sale is an event all savvy shoppers and bargain hunters look forward to as it's a chance to get the best deals from the most wanted designer labels. The sale will showcase clothes and accessories from Spring/Summer 2008 collection and some going back to Fall 2007 collection (and even older). Believe me when I tell you there are some real bargains as all items will discounted with a whopping 60% or more. The event will start tomorrow Saturday and will be open to the public 10 AM to 10 PM. And all throughout Ramadan from 10 AM until 2 PM and from 7:30 PM until 12:30 AM. The women’s section will be in a tent just outside the Mövenpick. As for men’s, it will be in the Villa Moda Shuwaikh warehouse just behind the building. Signs are displayed for directions. You better be quick and go and grab all you want in the very first days before the good stuff/sizes are gone.
8 comments
Read more