Sienna the face of Tods

The latest IT couples in the fashion world are Tod’s and Sienna Miller. Beginning in August, Sienna Miller will star in Tod’s Fall ad campaigns. She is the first celebrity spokesperson for the brand masterminded by none other than the hot shot designer Derek Lam. I think Sienna is a remarkable choice for the house, considering the amount of media exposure she gets and her quirky sense of style (which is rarely a hit).

And Guess who's following the lead of Ms. Moss & SJP? Yup, Sienna has collaborated with her sister to create Twenty8Twelve. The line has already generated buzz as the first standout celebrity line. The collection will be for the Autumn/Winter 2007-2008.

Pictured here are some of the designs of the collection. Okay it's not horrifying, but it doesn't excite me either. It's not anything we haven't seen before and the colors are slightly… blah. My niece can do a better job that that! Seriously. I wonder if Sienna will star in Twenty8Twelve’s campaign as well.

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Altuzarra or Aquazzura?

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Magical Mode

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