I just found out about a newly launched online boutique called The M Project . It's a new contemporary concept online boutique, the first of its kind based in Jeddah, Saudi Arabia. Founded by two sisters united in their love of fashion but differing in their sartorial choices, they have curated a selection of unique, eclectic pieces that appeal to a style conscious audience. They have launched their website in May, with a soft launch of a SS15 collection. They offer a wide range of products from ready to wear to accessories and lifestyle products by brands such as: FILLES A PAPA, KARA, EACH X OTHER, and many more. They have been working with none other than THE Yasmin Sewell and her team to assist them through out the launch in terms of concept, brand mix and buys. I'm very impressed with the layout and navigation of the site, it's very user-friendly and very clean and sleek. The product offering is very on-trend and offers a variety of styles, taking into c...