Check out the latest TV commercial by 52 Degrees for JF Scarves, a line of headscarves. It was made using a technique new to Kuwait and Arab advertising, which is "stop motion" where a series of still photo frames are used to form a moving picture. The commercial took 297 photos and hours of hard work. The people responsible for making it are a group of talented Kuwaiti young men. Bravo! I love it!
Did you know that Marie Claire, an international women's magazine, has been launched in Kuwait and their second issue is already in newsstands? Winner of the Best Women's Magazine and Magazine of the Year award for 2005, the magazine reportedly has over 14 million readers worldwide with 26 editions in 13 languages across the world. Marie Clair - Kuwait is in Arabic of course. The magazine offers an editorial mix of journalism with glamour, fashion and beauty coverage, and feature stories of lifestyle and serious women related issues. All by an Arabic editorial team. Have you read it? If yes, what do you think of it?
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