Introducing Toujouri

After successfully launching in Qatar, Saudi Arabia, and Kuwait at Designer's Lounge, Qatar-based fashion brand Toujouri, expands into the iconic London fashion emporium Harrods, and the UAE’s uber-trendy fashion retailer Sauce this autumn 2010 season.

Launched in 2008, the brainchild of creative director Lama El Moatessem, Toujouri combines traditional techniques with modern silhouettes. It translates to treasure chest in Arabic, and it reflects the precious jewel-like nature of the designs, with their rich colours, intricate hand embroidery embellishment, and ethereal fabrics and exclusively designed printed textiles.

A graduate of the famous London College of Fashion & Central St. Martins School of Fashion, and after several years at the houses of Chloe and Matthew Williamson, Ms. El Moatassem founded the brand with the aim of creating luxurious garments using the most lavish fabrics, and an astute attention to detail.

And that's not all, fashion's most loved architect Peter Marino has actually designed the flagship Toujouri boutique (WOW!) set to open in the Pearl in Qatar in autumn 2010.

Comments

Fancy Costumes said…

Very nice fashionable gear

04 August, 2010

Chanel Dubai Cruise 2015 Collection

I can't remember if I shared my views about Chanel's Dubai Cruise 2015 Collection on my blog or not, but I thought I'd share with you some photos of the pieces on display now at Chanel Boutique in Kuwait, Prestige in the Avenues and Salhiya Complex. I wasn't too crazy about the clothes. However, I did like some of the bags which had pompoms and tassels on them, as well as the gigantic pearl clutch. I also loved the Moroccan-inspired pointy flats and the silver jewelry adorned with coins and crescents. Of course the shoes were sold out in my size and I wasn't so crazy about the patterned ones. I LOVED the flap bag with Pom Poms, but it was above my budget. Overall the collection felt more Moroccan than Dubai-an. I wish if they have incorporate more of the our gulf region's culture into the designs. Oh And I added to this post photos of Chanel's milk carton shaped python clutch bag embellished with a CC signature. They're not part of the Dubai colle

Altuzarra or Aquazzura?

That is the question. It took me a whole season to finally tell these two brands apart, and this season, there's no mistake, each brand is now engraved in my fashion database like a personalized Tiffany's pen. And this Resort 2015 season, I'm head over heels with their flats, on display now at AlOthman Boutique . Altuzarra's version comes in a tonal-gray water snake and are decorated with beige shells, red beads and silver sequins. Aquazzura's lace-up sandals come in a beautiful shade of apple green, and will work with white or bright colored casual summer outfit. After much thought and sole-searching, I have decided to go for the Altuzarra sandals. They're safely stored in my closet, waiting for the dust and the cold to go away. Which pair would you go for?

To New Beginnings...

"What did this Corona crisis teach you?" my friend asked. My first thought was thing crisis has opened my eyes on the simple pleasures of life. My priorities have changed. And I feel every day is a new beginning. First of all, it made me realize how much I miss blogging. How simple and mentally satisfying it was to jolt down my thoughts on a field that I was very passionate about. I have to admit that I'm not as passionate now. Don't get me wrong, I still like fashion, but it's now on the bottom of my priorities list. I would like to blog about other things too that I feel much related to. I recently discovered that I do enjoy cooking. For the longest time, cooking to me was a nightmare. This corona crisis has taught us that we can look forward to a new day with new possibilities to contribute or to help another, or to simply approach things differently, and most importantly to make the most of each day we have and share that goodness with others.

Confashions From Kuwait

Search This Blog