Creative Corporates

I'm loving what i'm seeing lately. Companies and retailers in Kuwait are thinking outside the box and moving away from the "scratch & win" strategy and coming up with innovative marketing stratigies by involving the community and consumers through culutral and artistic competitions and challanges. Examples:

TopShop is offering a competition where clients can design a mural that will be displayed in TopShop stores throughout the Middle East. 1 winner to be chosen by the TopShop UK Team and he/she will receive vouchers worth KD 500 and will get to travel to all flagship stores in this region to implement their winning design. Click here.
IKEA is giving the opportunity to talented Kuwaiti interior designers to display their work and creations at IKEA showroom during their Kuwaiti Talent Week from 16th to 23rd April.
Al Othman Boutique is giving their readers and clients the chance to ask their favorite designers any question they wish to inquire in their "Chit Chat" online segment.
And remember my post about Al Ahli Bank of Kuwait offering a client and a friend the chance to attend Vivienne Westwood's London Fashion Week show. The lucky winner got to stay at Claridges Hotel, a five star, deluxe, luxury hotel located in Mayfair.

Way to go! And hope to see more companies and retailers in Kuwait and the region following this trend.

Comments

Unknown said…

I was wondering if you knew of any events that were taking place for Kuwait Talent Week? and where they would be located, or who I could contact? Thank you.

08 April, 2009

Confashion said…

Sarah
The only place that I know of currently is IKEA. You can contact them by Phone (+965) 1840408 or by e-mail to info@ikea.com.kw.

08 April, 2009

Marie Claire Kuwait

Did you know that Marie Claire, an international women's magazine, has been launched in Kuwait and their second issue is already in newsstands? Winner of the Best Women's Magazine and Magazine of the Year award for 2005, the magazine reportedly has over 14 million readers worldwide with 26 editions in 13 languages across the world. Marie Clair - Kuwait is in Arabic of course. The magazine offers an editorial mix of journalism with glamour, fashion and beauty coverage, and feature stories of lifestyle and serious women related issues. All by an Arabic editorial team. Have you read it? If yes, what do you think of it?

Win a TopShop Shopping Spree with Confashions from Kuwait!

How would you like to win a TOPSHOP shopping spree with me? Well my fashion-loving readers, save the date, we are going shopping... together! TOPSHOP is offering one seriously lucky ConfashionsfromKuwit.com reader a TOPSHOP shopping spree worth US$500, and I'll be helping the winner with what to buy and simply giving the winner a quick wardrobe overhaul. To enter the competition, all you have to do is: Like TOPSHOP Middle East on Facebook here Follow them on Twitter @Topshop_ME Leave a comment on this post with your name and e-mail address See?! It's as easy as 1,2,3! A winner will be selected and announced on Tuesday September 16th .

Chanel Bags on Discount?!

If you thought that getting a cheap Chanel bag that's within your budget is something too far fetched, then think again. You'll be surprised to know that Chanel's boutique located at Salhiya Complex is currently selling several bags, that are a maximum 1 or 2 seasons old, on discount . And we're not talking about a 2 or 5% discount here, these bags are 50% off their original price! For some reason I always thought that Chanel bags never go on sale. But I guess the printed ones or the ones that are made out of the collection's main fabric have to go on sale. Anyways, I managed to take photos of these 2 beauties. What I love about those bags is that they're a classic shape that never goes out of style, their print is young and refreshing, plus they're quilted. I think they could be a collector's item. Both bags featured here are sold for approximately KD 250 .

Confashions From Kuwait

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